How Much Does Content Writing Cost: A Practical Guide for Businesses

Content writing is your visa for organically establishing your brand’s online presence. It’s your means of engaging audiences, driving traffic, and demonstrating authority. Marketers further emphasize its importance as they predict a stunning industry revenue of over $135 billion by 2026.

This might add to the pressure to do well and make the most out of it, but not everyone can afford a renowned tech journalist or a celebrity writer to pen a blog post for their business.

Whether you’re considering hiring a freelance writer or a specialized agency for your content needs, understanding the costs this involves can help you budget effectively without compromising the quality of work you’re looking for.

So, how much does content writing cost, and which factors should you consider on this journey? Let’s find out!

What’s the Content Writing Cost? (In a Nutshell)

Content writing services cost can vary significantly depending on various factors, including the required content format, the pricing models used by the writers or agencies you choose, and, of course, the writer’s experience level.

Having no choice is a nightmare, but having many alternatives is not easy either, as you need to conduct good research to get an idea of what you might be expected to pay. So, start by considering industry averages. They can give you a rough estimate of the costs for specific services based on different circumstances.

Types and Costs of Content Writing Services

When you consider what is content writing, blog posts are probably the first thing that comes to mind. And it’s no surprise since most content writers offer them. 

However, you can take advantage of a wide range of content writing services, each presenting its own costs. Peak Freelance did an awesome job at conducting an industry survey on this topic and gathering all the data you might need, so let’s sum up the details about the most common types of content writing to get a complete picture.

Popular Forms of Content 

  • Blog Post: If you seek an engaging blog post that resonates with your audience, be prepared to pay somewhere between $250 and $399 for a 1,500-word article. Remember that rates can vary based on the writer’s experience and the topic’s complexity.
  • White Paper: White papers are what you need to assert yourself with expertise in your field and therefore, attract leads. The research shows that freelance writers charge between $500 and $999 for a white paper. Be mindful that some writers may charge a higher rate depending on the depth of research and analysis.
  • Email: Effective email copy is what you need to drive engagement and conversions. This service typically costs between $99 and $249 per email. Although this is a reasonable range for standard email copywriting services, you can find even more affordable options among writers who don’t specialize in email copywriting.
  • Ghostwriting: If you need content written on your behalf without attribution, you should look into ghostwriting services. There’s usually a ghostwriting fee in addition to standard content writing packages, ranging from 16% to 20% of the project rate.

Common Pricing Models

Understanding the various pricing models in content writing and their costs can help you make informed decisions when hiring a writer or agency for your project. Here’s more on the most common pricing models:

Per-Project Pricing

Up to 63% of writers use the per-project pricing model when pricing their freelance projects, regardless of their experience level. When they charge per project, writers give you an estimate of the entire project, including word count, working hours, revision requests, etc. 

In addition to the typical content writing benefits, charging a flat rate per project offers multiple advantages, both for you and the writer or the agency:

  • You know how much you need to pay from the very beginning. 
  • You are charged based on the value you get rather than the time spent.
  • Simplifies the quoting process by considering all aspects of the project.

According to a recent survey about content marketing aspects, the average costs for various types of projects are as follows:

  • Website Content: $2,850
  • Ads: $950
  • Blog Posts: $525
  • E-books and Guides: $5,250
  • Landing Pages: $2,800
  • Sales Letters: $1,750
  • Case Studies: $885

Per-Word Pricing

Per-word pricing is a common model preferred by approximately 21% of writers. Under this model, writers charge a set rate for each word they write, providing a clear understanding of the cost based on the word count.

The cost per word for content writing offers transparency and allows you to know exactly how much you will pay. For instance, a 500-word article at $0.10 per word would cost $50. However, longer pieces can become more expensive, and there is a risk that the focus may shift to quantity over quality, as a 2000-word article at the same rate would cost $200.

If you collaborate with a freelance content writer, remember that the content writing cost per word depends on their experience. However, it’s worth mentioning that up to 84% of the writers who charge per word are in the first year of their writing career.

This is how the word rate typically fluctuates based on the writer’s experience level: 

  • Beginners: Writers who are just starting typically charge between $0.03 to $0.06 per word
  • Intermediate Writers: They come with some experience and usually charge between $0.07 to $0.12 per word
  • Experienced Writers: Writers with significant experience often charge between $0.13 to $0.20 per word
  • Experts: Highly experienced writers charge between $0.21 and $0.30 per word

Hourly Pricing

For some writers, billing an hourly rate for the time spent on a project is the preferred pricing model, with 11% opting for this approach. With this pricing model, writers ensure they get properly compensated for the time spent on research, writing, and revisions.

While hourly pricing ensures fair compensation for the writers, the costs can be a concern if a project extends and takes longer than expected. Make sure to get precise estimates about the time and cost of the project to avoid any surprises. The hourly-based freelance writing rates vary depending on experience, education, and other factors.

  • Beginners: Writers who are just starting typically charge between $15 to $30 per hour
  • Intermediate Writers: Writers with some experience usually charge between $35 to $60 per hour
  • Experienced Writers: Writers with significant experience often charge between $65 to $100 per hour. 
  • Experts: Highly experienced writers charge between $105 to $150 per hour

Client-Writer Relationship

Depending on your experience with writers, consider the two primary types of client-writer relationships and their implications for pricing:

Direct Relationships

Here, we’re talking about direct communication and collaboration between you and the writer without intermediaries. This type of relationship can result in more affordable services without additional fees. 

Indirect Relationships

In indirect relationships, an intermediary service, such as a freelance platform or agency, facilitates the connection between you and the writer. Consequently, you may face higher overall costs due to the fees associated with intermediary services. 

Which Type of Client-Writer Relationship is Best for You?

Depending on who needs content writing services, you can decide which option works best for you. When deciding between direct and indirect relationships, consider factors such as project complexity, budget, and your level of involvement in the content creation process.

Direct relationships may be more budget-friendly but require more hands-on management from your side, while indirect relationships provide convenience and come at a higher cost.

Are Quality Content Writing Services Always Expensive?

No, quality content writing services are not always expensive. While it’s true that experienced and highly skilled writers may have higher rates, pay attention to several factors that may influence the cost of the services you’re seeking.


This is a key factor in determining content writing rates per word, hour, or project. Typically, newer writers with less than a year’s experience look to build their portfolio and charge lower rates, while more experienced writers may charge a dollar or more per word.

Subject’s Complexity

Technical or specialized content that requires extensive research and expertise will cost you more than general content. Also, it can be tricky as writers with less knowledge and experience may initially offer more affordable services but require additional time for research, which can increase the overall cost.


Be mindful that writers charging lower rates may try to complete tasks quickly to make a decent wage, sometimes cutting corners and skipping proofreading or thorough research. Higher-paid writers are more likely to do extensive research and pay extra attention to details when writing, resulting in a finished product that requires minimal editing.

Looking for Affordable Content Writing Services? You’re at the Right Place!

Regardless of your business’ size, you deserve an impactful online presence. You can achieve this by creating compelling content that fits your needs and showcases your strengths.

If you value quality but also need to manage your budget and time effectively, Ridarec offers a unique solution that merges engaging content with a high level of effectiveness, helping you reach your marketing goals without overspending.

Small Businesses and Startups

Investing in high-quality content will be a game-changer if you are a small business or a startup owner. We provide affordable content writing services to help you establish a strong online presence without breaking the bank. With reasonable website content writing costs, we are here to help you compete with larger brands.

E-commerce Stores

Product descriptions and category pages are necessary for driving sales for your ecommerce store. With Ridarec, you will improve your search engine rankings and boost your online sales in no time.

Marketing Agencies

Juggling multiple clients and projects can be a hassle, making it challenging for marketing agencies to consistently produce high-quality content. We can complement your work and provide you with well-written content that meets your clients’ needs and deadlines.

Non-Profit Organizations

Non-profit organizations need to tell compelling stories if they want to raise awareness and attract donors easily. In such cases, we can help create impactful content that resonates with your audience, driving engagement and support for your cause.

Are you ready to elevate your brand’s online presence with high-quality, affordable content? Contact us today to discuss your content writing needs and discover how we can help you achieve your marketing goals.

Wrapping Up

Content writing costs can vary depending on various factors, such as the type of content, the pricing model, and the writer’s experience level. 

At Ridarec, we understand the importance of affordable yet high-quality content writing services for businesses of all sizes. Whether you’re a small business, an e-commerce store, or a bigger organization, we offer solutions tailored to your needs. 

If you are struggling to find high-quality content that fits your budget, contact us today to discuss how much does content writing cost in our company and how we can help you create content that resonates with your audience without breaking the bank. 


1. How can I ensure that I’m getting quality content for my money?

You can ensure quality content by hiring services with a proven track record of delivering high-quality work. You can also ask for samples of the writer’s previous work and read reviews from other clients to gauge their reputation.

2. Can I negotiate the price of content writing services?

Sometimes, you may be able to negotiate the price of content writing services, especially if you’re working with a freelance writer or a smaller agency. However, it’s essential to respect the writer’s time and expertise and understand that their rates are based on the value they provide.

3. How much does content writing cost in a nutshell?

The cost of content writing services can vary widely depending on various factors. On average, you can expect to pay anywhere from $0.03 to $0.30 per word or between $15 to $150 per hour for hourly pricing.


Submit a Comment

Your email address will not be published. Required fields are marked *

Blogs Details


May 29, 2024

Writen By:

Vladimir Minovski


Related Blogs

Trusted Partners

We have more than 100+ global clients


Let’s Work Together

Need a successful project? We are ready to work it.