SEOReseller Case Study: Bridging Your Content Gap
For the past 18 months, Ridarec and SEOReseller have been collaborating on 100+ projects. During this time, the Ridarec team established a close relationship with the client and met all their requirements — in due time. Keep reading to discover how this collaboration unfolded and how we at Ridarec helped our client achieve their goals.
As you would figure from the name, SEOReseller is a company specializing in SEO. They offer various services to agencies from the US, the UK, and Australia. On the list of SEOReseller services, customers will find SEO optimization, link building, branding, website design, organization of paid marketing campaigns, and — content marketing. That’s where we come in.
Ridarec & SEOReseller: How It All Began
At the time of writing this, Ridarec has been cooperating with SEOReseller for 18 months. But back to the beginning — the client was facing large content requirements that needed to be completed within a certain time frame – and have quality as their primary trait!
So they reached out to us.
SEOReseller provides content for hundreds of websites; Ridarec supplies content for more than 150 of these websites. The sites are spread across a variety of niches, ranging from dating and jewelry, to tech and finance. Ridarec has been providing content for all of these websites and niches for over a year.
The Problem & the Ridarec Solution
SEOReseller had a problem — they had to provide large quantities of quality content and had trouble sourcing the right talent for the job. Since hiring Ridarec for their content, SEOReseller accomplished quite a lot:
- Bridged the gap in writer’s availability
- Delivered over 1.5 million words of quality content on time
- Managed their business continuity during times of calamity
- Reduced the size of their in-house writing team
- Removed the need for the 9-person editing team
- Eliminated the need for a number of Quality Control personnel on the team
- Built up their own properties with our human and human-edited content
- Invested and expanded their operations
What Else Is There to Say?
Actually, there’s still more to say. Besides saving costs incurred by hiring its own content specialists, SEOReseller decided to trust ours, but also — it has fully integrated Ridarec into its operating process. How, you may ask?
Well, Ridarec has a Communications Liason that’s responsible for the seamless integration of the two companies. There are daily synchronization chats and weekly catch-up meetings that allow us to stay on the right track and disperse carefully crafted content to all SEOReseller clients.
A Lasting Commitment
18 months and going strong, both companies intend to continue the collaboration and keep delivering top-notch content. So far, the content team at Ridarec has written more than 1.5 million words for SEOReseller, resulting in 150+ satisfied clients that come back requesting more content — time and time again.
A Few Words from SEOReseller…
When asked about how using Ridarec services impacted their work, SEOReseller said the following:
By hiring Ridarec, “We mitigated the conflict that our hiring team would face at hiring a mixed bag of talent while as a business we are achieving the space to correctly nurture incoming talent given that the learning curve locally is anywhere between 3-6 months.”
– Joel Madtha, General Manager